Says getting a mortgage should be like buying shoes.
With few exceptions, Super Bowl 50 was chock full of head-scratching advertisements that made people wonder did they really spend $5 million on those 30 seconds?
One such ad, by mortgage lender Quicken Loans, wanted to clue consumers in about its new “Rocket Mortgage” service, which supposedly makes it super easy—and fast—for buyers to get a mortgage. As the voiceover explains, the service promises that securing a mortgage could be just like buying a pair of shoes online, and could take less than 10 minutes:
One such ad, by mortgage lender Quicken Loans, wanted to clue consumers in about its new “Rocket Mortgage” service, which supposedly makes it super easy—and fast—for buyers to get a mortgage. As the voiceover explains, the service promises that securing a mortgage could be just like buying a pair of shoes online, and could take less than 10 minutes:
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